I highly recommend expanding and refining UTM value handling in Go High Level. The current setup is limited, and some default mappings don’t follow common tracking standards.

Example Issues:

-The utm_medium for paid ads is currently set to "adname" rather than a standard value like "cpc" or "paid".

-Source data is too broad (e.g., "Paid Ads" or "Organic") rather than specifying the actual platform such as "google", "facebook", or "bing".

-For organic traffic, the utm_medium is pulling in the form name, which is not relevant. This makes it impossible to see which platform the lead came from.

Ideal UTM Scenario:

-Paid Ad from Google: utm_source=google | utm_medium=paid

-Paid Ad from Facebook: utm_source=facebook or fb | utm_medium=paid

-Organic Search: utm_source=google (or bing, yahoo, etc.) | utm_medium=organic

Why This Matters:

Accurate UTM structure is crucial for clean reporting and reliable attribution. Without proper utm_source and utm_medium values, it’s difficult to analyze performance by channel and platform.