Currently, the Business Name field is closely tied to the Primary Contact, making it difficult to manage B2B accounts where contacts change frequently or where multiple contacts belong to the same company.

We would like the ability to manage Business Names independently from Primary Contacts.

Desired Functionality:

Allow Business Name to remain unchanged when the Primary Contact is updated.

Prevent automatic updates to Business Name based on contact information.

Allow admins to disable contact-to-business auto-linking.

Support multiple contacts under a single business without affecting the company record.

Provide account-level settings to control this behavior.

Use Case:

In B2B environments, companies often have multiple stakeholders involved in a project. Sales teams may need to change the Primary Contact throughout the sales cycle, but the Business Name should remain tied to the organization, not the individual.

For example:

Business Name: GreenSeed Contract Packaging

Primary Contact: John Smith

Later:

Business Name: GreenSeed Contract Packaging

Primary Contact: Sarah Johnson

The company should remain unchanged while contacts can be updated as needed.

Benefits:

Better support for account-based selling

Easier management of multi-contact organizations

Reduced data inconsistencies

More flexibility for enterprise and manufacturing sales workflows

Improved CRM data quality and reporting

Current Behavior:

❌ Business records can become dependent on contact records, creating confusion when contacts change.

Requested Behavior:

✅ Business records remain independent entities while maintaining associations with multiple contacts.