Changelog
Follow up on the latest improvements and updates.
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new
SaaS Mode
Conversation AI
Voice AI
Set a Fixed Price for Your AI Products
What's New
You can now bill your sub-accounts a fixed rate for Conversation AI and Voice AI instead of only a markup on usage. For example, you can charge $0.50 for every message sent through Conversation AI — the same amount every time, no matter how much that message actually costs to process.
You choose the billing model — markup or fixed rate — separately for each product and sub-account, and you can switch between them whenever you like.
Why It Matters
AI usage costs are based on tokens, which are hard to explain and even harder for your customers to estimate. A fixed rate means your customers see one simple, consistent price for AI usage — no surprises, no confusing math. That makes it much easier to explain the value of your AI products and close the sale.
Notes
- This is available at the product and sub-account level — you can set a fixed rate for one AI product or sub-account, and keep markup pricing on another.
- Markup-based billing is still fully supported if you prefer it.
- You're still billed based on actual usage on your end, so it's worth reviewing your own numbers to set a fixed rate that works for your margins.


new
SaaS Mode
Conversation AI
Voice AI
Introducing separate rebilling configuration for Conversation AI and Voice AI
We have introduced product-level billing separation for Conversation AI and Voice AI.
Previously, both Conversation AI and Voice AI usage was billed under the legacy Conversation AI product. Following the product split, the legacy product has been separated into two distinct products.
- Conversation_AI
- VoiceAI
What's changed?
- Conversation AI and Voice AI usage is now tracked and billed separately.
- Both products are displayed independently across billing usage and rebilling sections.
- Agencies can configure separate rebilling settings for each product.
- Rebilling settings applied to one product will not automatically apply to the other.
new
Chat Widget
Voice AI
Embedded Voice AI Widgets - Orb display
👀 What’s New?
- New Widget Placementcontrol introduced at the top of the Style tab:
- Sticky– floating widget on page corner (default)
- Embedded/Inline– renders Voice AI widget inside website content
- Added Display Modeselection for embedded widgets:
- Avatar– static visual representation
- Visualiser– dynamic voice-based visual cues
- Introduced Interface Sizecustomization (Small, Medium, Large) for Visualiser mode.
- Real-time preview updatesbased on placement and display selection.
- Inline widget now shows CTA below avatar/visualiser (e.g., “Call us here”).
👷 How It Works:
- Navigate to Sites > Chat Widget > Style tab.
- Select Widget Placement: Sticky or Embedded/Inline.
- For Embedded:
- Choose Display Mode (Avatar or Visualiser)
- If Visualiser is selected > user can choose to configure the Interface Size.

- Customize remaining available styling options.
- Copy code via Get Code:
- Sticky > floating script
- Embedded > inline embed snippet (div/iframe)
- Paste code into your website where you want the widget to appear.

🌟 Why It Matters:
- Enables non-intrusive Voice AI experiencesembedded directly into website layouts.
- Unlocks design flexibilityfor landing pages, funnels, and content-driven sites.
- Introduces visual interaction patterns(visualiser) for more engaging voice experiences.
- Lays the groundwork for highly customisable Voice AI widgetsacross different use cases.
- Supports better conversion-focused placementsvs generic floating widgets.
⏭️ What’s Next?
- Enhanced customisation and personalisation with new visualiser options.
📝 Notes:
- Some customisation options (like widget position & contact form toggle) are disabled in Embedded mode of voice AI widgets.
- Display Mode variations are currently optimised for Voice AI experiences.
- Multiple embedded widgets can be used across the same site.
new
App Marketplace
Conversation AI
Voice AI
Marketplace App Update: AI Agent Modules Now Support App Versioning
Overview
We’ve expanded app update versioning to include AI Agent modules, including Conversation AI and Voice AI templates.
Earlier, app versioning supported the release flow for app updates, but AI Agent module changes were not fully tied to app versions. With this update, AI Agent template changes are now version-controlled, making releases safer, clearer, and easier to manage.
What’s new
- AI Agent template changes must now be made through the app versioning flow.
- Developers can no longer edit AI Agent templates directly on a Live version.
- To make changes, developers should go to Manage → Versions, clone the Live version as a Draft, make updates in the Draft, and publish the new version.
Versioning behavior
- Updates to an existing Conversation AI or Voice AI template are treated as a Minor version update by default.
- This includes changes to agent details, descriptions, use cases, supported channels, actions, template configuration, template link updates, or disabling/enabling an existing template link.
- A Major version is required when AI Agent templates are added for the first time to an existing Live app.
- For example, if a Live app did not previously include Conversation AI or Voice AI templates, and the developer adds one or both in a Draft version, the update must be published as a Major version.
Why this matters
This update gives developers better control over how AI Agent changes are released and gives users more visibility into what changed before updating an installed app.
AI Agent updates are now easier to track, review, and adopt through Marketplace release notes and version updates.
What' next
- We are in the process of expanding app versioning to other Marketplace modules as well.
In case of any further questions, please reach out to marketplace@gohighlevel.com
new
Chat Widget
Voice AI
Embedded/Inline Voice AI Chat Widget
The Voice AI Chat Widget now supports a new
Embedded/Inline placement option
, allowing users to seamlessly integrate the widget within their website content rather than having it float in a corner. This enhancement makes the Voice AI experience more natural and immersive, giving businesses greater flexibility in how they present conversational AI on their sites.👀 What’s New?
- Added Widget Placementoptions in theStyle tab, users can now choose between:
- Sticky (Default): Floats on page corner, immovable.
- Embedded/Inline: Renders inline inside page content.


- Dynamic behaviorbased on placement:
- For Embedded/Inline, customization simplifies to avatar and theme only.
- Themes shift from Chat Window Themes to Avatar Themes.
- Contact form toggle and widget position grid are hidden automatically as those won't be needed for the embedded type of voice AI widget.
- Preview Enhancements:
- Embedded mode shows inline content block view.
- Sticky mode continues to reflect floating preview with live styling updates.
👷 How to Use?
- Go to Sites > Chat Widget > Open an existing or create a new Voice AI chat widget > go to Style tab.
- Under Widget Placement, selectEmbedded/Inline.
- Customize avatar, theme, and button text (under Chat Window) as per your specifications.
- Click Get Code> Copy theinline embed snippet.

- Paste the snippet inside any webpage section where you want the Voice AI widget to appear.
- Below attached screenshotsdepict how a voice AI chat widget can be embedded in a funnel.




⭐ Why This Feature?
This enhancement gives businesses greater flexibility to
embed the Voice AI Widget
directly within their page layout, making conversations feel natural and seamless. It’s perfect for users who want an integrated, on-brand experience
instead of a floating chat bubble.⏭️ What’s Next?
- Phase 2: Introduction of multiple new themesfor the Embedded mode.
- Embedded/Inline Chat Widgetssupport will also be extended toLive Chat, bringing the same smooth inline experience to text-based interactions.
📝 Notes:
- Mobile responsive by default.
- Multiple inline placements supported with the same Voice AI agent configuration.
- A combination of embedded and sticky(chat bubble) can also be used in a website/funnel, users can use it however they want.
Help Article:
new
Chat Widget
Voice AI
Voice AI Chat Widget in Labs
✨What's New?
- Introducing the Voice AI Chat Widget: a new, voice-first chat experience that bringsreal-time, browser-based voice conversationsdirectly into the Chat Widget!
- Visitors can now speak naturally with an AI agent, powered by Voice AI, without needing outbound calls, downloads, or external integrations.
- After successful results in Private Beta, the Voice AI Chat Widget is now moving toLabs, givingall agencies the ability to enable and testthis for themselves and their sub-accounts.
- This product combines the power of conversational AI with the accessibility of the Chat Widget, creating a new way for businesses to capture, qualify and engage leads instantly - through voice.
🧪Labs Update
We’ve been running the
Voice AI Chat Widget
in Private Beta
with select agencies to test reliability, user experience, and voice accuracy.Following strong feedback and successful real-world tests, we’re
now opening it to all agencies via Labs!
Agencies can:
- Enableit from Labs in their main account.
- Control activationfor each sub-account individually.
- Experiment and iteratebefore full public rollout.
🎯 Why This Matters
- Creates a human-like, voice-based experienceinside the chat widget; Ideal for sales, support and qualification.
- Removes all friction: no phone numbers, no apps, no extra setup.
- Helps agencies showcase branded AI agentsto their clients.
- Built-in security and compliancelayers ensure reliability.
- Opens a new engagement channelfor agencies to test before general availability.
🚀 Key Capabilities
🎤Voice-Only Chat Type
- Visitors can start and hold real-time conversations directly from the Chat Widget using their browser’s microphone and speakers.
- No calls, no downloads; it’s instant and seamless.
🧠 Configurable AI Agent Name
- Define your Voice AI Agent’s display name (e.g., “BuilderAi”) right inside the Chat Widget builder.
- The name appears in the live widget, helping agencies craft on-brand, humanized AI experiences.
🛑 Built-In Call Recording Notice
To ensure clarity and compliance, the widget displays:
- “All voice AI calls made using chat widgets cannot be recorded.”
- This transparency prevents confusion and makes it clear that voice calls using chat widgets cannot be recorded.

🔐 reCAPTCHA Protection
- Automatically prevents misuse or bot-driven repeated call attempts.
- If a visitor connects/disconnects 10 times within 60 seconds, a reCAPTCHA prompt appears before they can continue.

🧩 Browser-Based Engagement
- Everything happens in the browser - no external tools, telephony setup or outbound calls required.
- Ideal for agencies wanting fast, interactive engagement directly on their websites.
🎬 How to Get Started
Step 1: Enable in Labs
Navigate to
Settings
> Labs
and enable “Voice AI Chat Widget.”
Once enabled:
- Agencies can control whether to turn it on for each sub-accountindividually or for all the sub-accounts.
- The feature will appear automatically in the Chat Widget creation dialog once enabled.
Step 2: Configure the Voice AI Chat Widget
- Go to Sites>Chat Widgets.

- Create a new one with Voice AI as the widget type.

- In the Agent Tab, selectVoice AI Agent.

- Enter your AI Agent Name(e.g., “BuilderAi”) if user want to have a different display name of the agent in action.
- Save your changes to create a voice AI widget.
Step 3: Embed in Your Website or Funnel

- Click Get Codein the builder.
- Copy the <script>and paste it into your website or funnel page.
- Visitors can now click the microphone iconto start a real-time voice conversation with the AI.
Step 4: Experience Voice AI in Action

- Visitors can talk to your AI agent instantly in the browser.
- They can start, mute or endthe voice session freely.

- If the system detects repeated connect/disconnect attempts, it prompts a reCAPTCHA challenge for continued use.
🏆 Why Agencies will Love this
- Empowers agencies to offer next-gen, voice-first engagementto clients.
- Drives higher lead conversion ratesthrough real human-like conversations.
- Allows full brand customizationvia AI Agent naming.
- Ensures security and compliancewith reCAPTCHA and transparency messages.
- Agency-controlled rollout: Enable, test and deploy at your own pace.
🔮What’s Next
- Embedded or Inline voice AIwidgets along with the sticky chat widgets.
- Ability to create Voice AI agentswithin the chat widget builder.
📝Notes
- Applies only to the Voice AI Chat Widget type.
- Standard Chat Widget functionality remains unchanged.
- Error messages now surface on Save and Get Codehover, if any.
Help Article
new
App Marketplace
Conversation AI
Voice AI
AI Agent Marketplace: Knowledge Base Support for Agents
Overview
We’ve made the AI Agent Marketplace even more powerful! Agent Builders can now include a Knowledge Base inside the agents they list on the marketplace.
What’s new?
- Agent Builders can attach a Knowledge Base to their agents.
- When Agencies install these agents, the Knowledge Base comes along with them — making the agents immediately smarter and more useful.
How to use it as an Agent Builder
- While publishing an agent to the Marketplace, you’ll now see an option to include the associated Knowledge Base.
- This Knowledge Base will automatically be bundled with the agent during installation.
- Just like other actions, agent builders have the choice to either include or exclude the knowledge base as part of the AI agent.
How to use it as an Agency
- When you install an agent from the Marketplace that includes a Knowledge Base, it will already be preloaded.
- This means less setup work and a much faster path to value!
Why this is important
This unlocks a huge leap forward in agent usability:
- Agent builders can include knowledge base as templates that act as a reference for their users, who can swap the resources in the knowledge base with those relevant to their business. This improves the AI Agent onboarding experience for the users who buy agent templates from the marketplace.
Preview Image

new
App Marketplace
API
Voice AI
Voice AI - Public APIs
Overview:
We’re excited to announce that Voice AI APIs are now public, giving you direct programmatic access to configure agents, manage actions, retrieve call data, and integrate webhooks into your workflows.
This elevates Voice AI from a product feature to an extensible capability that can be integrated directly into your workflows and applications.
What You Can Do Today
Instead of limiting Voice AI to in-app controls, you can now:
- Manage Agents & Actions – Create, update, and organize agents and their behaviors via API.
- Retrieve Call Data – Access logs and transcripts for reporting, compliance, or analytics.
- Leverage Webhooks – Receive real-time call outcomes, transcripts, and summaries in your own systems.
What’s Coming Next
- Knowledge Base Support via Actions API – Agents will soon be able to dynamically reference Knowledge Base entries as part of their configured actions.
- Voices API – Retrieve the list of available voices and fetch details, so you can align an agent with the right voice.
Why It Matters
- By making these APIs public, we’re giving you the flexibility to go beyond the UI. Automating setup, integrating with external tools, or tailoring Voice AI to fit your operational needs.
- This is a big step toward making Voice AI not just usable, but buildable.
📌 Overview
We’ve introduced
granular permission controls
for Voice AI Agents, giving admins the ability to define who can view, configure, and manage agents
at a fine-grained level. Whether you're onboarding new users or tightening control over sensitive workflows, these permissions offer flexible access without compromising security.🎯 Why It Matters
- Prevents unauthorized or accidental edits to critical AI configurations.
- Allow controlled configuration workflows across different user roles.
- Enable focused access to dashboards for analysis without exposing sensitive settings.
🚀 What’s New
Voice AI permissions are now broken down into four distinct types:

1. View & Manage Voice AI Agents
✅ Enabled
: - Full access to create, edit, delete agents.
- Assign phone numbers and configure overall settings.
- Automatically enables both “View & Manage Agent Goals” and “View Agent Goals”.
🚫 Disabled
:- Entire agent list is hidden.
- Users cannot create or manage agents.
- Goal-related permissions are also disabled.
- Dashboard access is unaffected by this setting.
This is the
parent permission
for managing agents. If disabled, users lose all goal-management capabilities.
2. View & Manage Voice AI Agent Goals
✅ Enabled
:- Full access to configure agent goals such as Knowledge base integrations, Post-call workflows, Custom actions, Data extraction fields etc.
- Supports both BasicandAdvancedgoal modes.
🚫 Disabled
:- Goals tab is hidden during agent edits.
- Users can still define goals during creation, but cannot modify them later.

Best suited for team members responsible for AI behavior and automation logic.
3. View Voice AI Agent Goals (Read-only)
✅ Enabled
:- Read-only visibility into the Agent Goals tab.
- Ideal for support or training roles needing awareness of agent logic.
🚫 Disabled
:- Goal configuration completely hidden from view.

4. View Voice AI Dashboard
✅ Enabled
:- Grants access to Voice AI analytics, transcripts, call recordings, and live/test performance dashboards.
🚫 Disabled
:- Dashboard views are hidden globally, including inside the agent details screen.
- Prevents exposure of call logs, sensitive data, and performance metrics.
Best for analysts and supervisor leads monitoring call outcomes or reviewing agent impact.

new
App Marketplace
Conversation AI
Voice AI
Marketplace | Conversation AI and Voice AI templates
[Now available in Labs]
What’s New?
1. A seamless marketplace listing journey for Agent builders
- “Sell this agent on Marketplace” flow for agency owners & admins on both ConvAI and Voice AI pages.
- Package AI agent templates with assets required to power the agents’ actions - workflows, calendars, custom fields & values.
- Seamless deep-link into the Developer Portal to prefill listing details post-sign-in and simplify the builder experience.


2. An intuitive buyer journey
- Option to choose “Marketplace Templates” while creating agents on the Conversation AI and Voice AI pages
- Customised agent cards in the Marketplace showcasing agents’ avatar, use-case, agent description, install count, ratings, and more.
- Embedded chat widget for Conversation AI to try agents before installing.


3. Agency Controls
- An agency-first approach with granular controls for agencies on how they wish to offer AI agent templates to their sub-accounts.


How to Use This Feature
1. List Your Conversation or Voice AI
- Enable the Conversation AI Templates and Voice AI Templates features in Labs.
- Navigate to the Conversation AI or Voice AI listing page as an agency owner/admin.
- Select which agents you wish to sell and click on “Sell Template on Marketplace”
- Follow the deep-link into the Developer Portal, complete sign-in/sign-up, and submit your listing.
2. Discover and Install Agents
- In Conversation AI or Voice AI page, click “Create Bot/Agent” → select “Marketplace Templates”.
- Select the preferred agent and click “Install”; you can test in the widget preview before confirming.
3. Reuse Existing Templates/Agents
- Go to the “Installed Agents” tab to view and deploy any previously packaged listings.
4. Configure Agency Settings
- Under Marketplace Settings, toggle visibility rules for your sub-accounts to control which listings they see.
Why Is This Important?
- Expert AI agent builders can now offer their solutions to the broader HighLevel community and monetise from it.
- The templates enable agencies and sub-accounts to discover and install relevant agents for their business, enabling them to get started quickly with powerful AI templates built by experts.
What’s Next?
1. Agent Templates built by HighLevel
- The HighLevel AI team will build and publish an elaborate set of agent templates for Conversation AI and Voice AI.
2. Advanced Search & Filtering
- We will implement search and filtering capabilities to enable users to discover the most relevant templates.
3. Ability to test a Voice AI agent before purchasing the template
- Similar to the Conversation AI buyer experience, we will add the ability for buyers to have a test voice-call with the agent before buying it from the Marketplace.
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