HighLevel always pulls the cheapest selling-plan price into the page header. That’s fine for subscriptions, but awkward when you also offer a one-off or split-payment option you’d rather highlight first (e.g. one-time AU $297).

Pain points

Can’t nominate which price appears as the “hero” figure.

One-off fees look hidden or “more expensive” when the lowest monthly drip is shown first.

Extra tinkering (badges, text hacks) needed to clarify real cost, cluttering the page.

Wish list

Tick-box in Product Settings → “Set as primary display price”.

Separate choice for hero price per funnel step (so a sales page can differ from a checkout).

API flag for agencies to automate the selection across multiple client stores.

Why it matters

Clear, deliberate pricing builds trust, reduces refunds, and lifts average order value—especially for courses where most buyers want a single upfront fee.