Whatsapp

WhatsApp: When Sending Templates, Allow Custom Variable Input / Free-Text Section (Initiate Conversations)
Request: In GoHighLevel WhatsApp messaging (outside of workflows), we currently can: Reply to an incoming WhatsApp message (only after the contact messages us), or Send a WhatsApp template to initiate outreach But when sending a template, the content is too rigid—there’s no clean way to input a custom message at send-time beyond fixed placeholders. This forces us to create lots of near-duplicate templates just to change the wording for different scenarios. What I’m asking for: When we choose a pre-approved WhatsApp template, add a “Custom Variables / Message Input” section where we can: Fill template variables with custom text (not just single-word fields) Optionally have a dedicated variable like {{custom_message}} that opens a larger text box so we can type a contextual message at send time Keep it compliant by still requiring the outbound initiation to use the approved template structure Example: Template: “Hi {{name}}, {{custom_message}} Reply YES to confirm.” At send-time, we type: “Just confirming your appointment is tomorrow at 3pm—can you make it?” Why this matters: Other WhatsApp providers support this model: you initiate with an approved template, but you can customize the variable content (including longer free-text) per send. This reduces template sprawl and makes WhatsApp outreach usable for real sales/support scenarios. Impact: Initiate WhatsApp outreach cleanly without requiring inbound messages first Fewer duplicate templates Faster, more human personalization at send-time Better sales + support operations Implementation (what GHL would likely build) Add a large-text input for one or more variables in template messages (e.g., {{custom_message}}) Allow multi-sentence variable values (within WhatsApp limits) Keep approval/compliance intact by not altering the template structure—only variable values
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Enhancement
Allow Multiple WhatsApp Business Numbers per User in a Sub-Account
Currently, GoHighLevel only allows one WhatsApp number per sub-account. This creates a major limitation for structured sales teams where each commercial agent operates with their own WhatsApp Business number. In B2B industries, especially international and relationship-driven sectors, sales agents build direct and personal communication channels with their clients. Clients save the salesperson’s number, not a generic company number. Forcing all users inside a sub-account to share one WhatsApp number breaks relationship continuity and reduces accountability. Because of this limitation, agents continue using their own WhatsApp accounts outside the CRM. As a result, conversations are not tracked, automations cannot be triggered properly, reporting becomes incomplete, and management loses visibility over communication. This directly impacts CRM adoption and undermines the purpose of implementing the system. The current structure works for small teams using a single business number, but it does not support scaling companies with multiple sales agents, regional markets, or international operations. A scalable solution would allow either one WhatsApp Business number per user login or multiple WhatsApp numbers within a sub-account assignable to specific users, while still giving administrators full visibility and control. For companies like SPATIUM PETRA GROUP, which operates multiple international entities with dedicated commercial agents per market, WhatsApp is the primary communication channel. Without per-user WhatsApp integration, CRM implementation becomes partial and fragmented. This is not a cosmetic improvement. It is a fundamental requirement for structured, growing sales organizations.
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Enhancement
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